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The Vital Role of Pink Marketing in the Creation of Women Loyalty
ISSN: 2706 - 9346
Publisher: author
The Vital Role of Pink Marketing in the Creation of Women Loyalty
Indexed in
Social Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 2
Article Operation Score: 2
Article Articles Score: 2
Article Accessibility Score: 2
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0202
Publisher: International Journal Of Social Sciences And Economic Revi..
International Journal Address (IAA):
IAA.ZONE/2706111809346
eISSN
:
2706 - 9346
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Abstract
Purpose of the study: This study stresses the vital role of pink marketing in the creation of women loyalty. The study revolves around the fundamental question: Does the pink marketing mix of Maybelline New York beauty products have any critical effect on women's loyalty in the Kurdistan Region? Methodology: The article applies an analytical-descriptive approach. The data were composed by a questionnaire circulated to 125 women consumers at local shopping malls in Erbil province, Iraq. Statistical tools were used to test and analyze the data using SPSS software. including: descriptive statistics to provide a comprehensive description of the sample in terms of demographics. Arithmetic mean and standard deviations to judge the response of sample items to study variables, Cronbach Alpha to ensure the validity of the study, and Pearson correlation coefficient test to recognize the nature of the relationship between the variables studied. ...
